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How to Roll Out the Red Carpet on Your Home Page
Your home page makes an important first impression … and you only have one chance to make it. You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the...
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Creating Visual Content: The Favorite Tools & Tips for Non-Artists
You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness. These days, you can find easy-to-use free tools that will allow you to create...
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How to Create a Winning Minimum Viable Product
One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million dollar question. The worst thing you can do is...
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Website Colors: How to Choose and Use Them
Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use currently. When you’ve got your website colors working right, your brand will look polished, professional,...
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Sound Like a Pro: Tips for Recording Top-Notch Audio
You may have absolutely no desire to start a podcast — and that’s fine. But chances are very, very good that at some point, you’re going to want to record some audio. Hit Publish is brought to you by...
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Handing the Mic to Amy Harrison, Your New Hit Publish Host
In this episode of Hit Publish, you’ll meet Amy Harrison (your new host!), and learn about the plans she has for the future of the Hit Publish podcast … Hit Publish is brought to you by the Rainmaker...
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A Simple Way to Boost the Credibility of Your Website
It’s not enough today to merely be trustworthy in your digital business, you have to prove it. Hit Publish is brought to you by the Rainmaker Platform, the complete website solution for content...
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The Overlooked ‘Details’ That Can Get Your Business Noticed
You’ve told people what you do and they’re still not interested? The answer might be right under your nose… Hit Publish is brought to you by the Rainmaker Platform, the complete website solution for...
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3 Tips for Getting Your Content Seen (by Even the Busiest Readers)
Millions of pieces of content are published every minute. Listen in to see how you can steal an advantage and make sure yours get noticed … Hit Publish is brought to you by the Rainmaker Platform, the...
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5 Simple Steps for Creating Content, Even When Life Gets in The Way
If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this...
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How to Conduct Podcast Interviews Like a Pro
This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Hit Publish is brought to you by the...
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How to Get Offline Customers Engaged With Your Online Marketing
Can digital marketing work even if your target market isn’t your typical ‘online audience’? You bet, but it all relies on knowing what to write about and where to publish your content … Hit Publish is...
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The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise
This week we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted...
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So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your...
If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, I’ve got you covered … Hit Publish is brought to you by the Rainmaker Platform, the complete...
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How to Write Multiple Magnetic Tweets About Any Content (Without Being...
If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week we’re looking at different ways you can ‘beef up your tweets’ and write multiple...
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5 Ways to Write More, Faster, and With Less Stress
This week we’re talking momentum and productivity tricks. If you’ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode...
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How to Use Emotional Content to Engage, Inspire, and Persuade
Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? All will...
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How Local Businesses Can Use Content To Build Buzz About Their Brand
If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some...
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How to Use Humor in Content (Without Looking Like a Clown)
Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode is for you [warning: my voice sounds ridiculous …] Hit Publish is brought to you by the...
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3 Practical Content Conversion Tactics That Actually Work Today (and Where...
Ever wondered if those content tips you read a few years back are still relevant today? I’ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working...
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Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time
If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode is for you … Hit Publish is brought to you by the Rainmaker Platform, the complete...
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How to Use Envy (Ethically) in Your Sales Copy
Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous...
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Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in...
Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think … Hit Publish is brought...
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How to Use Butterfly Moments in Your Content to Captivate Customers
How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else? Introducing the 4-Step copywriting technique...
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Converting Content: How Long is Long Enough? How to Know if Youre Turning...
If you’ve ever written content and wondered ‘how long should it be and what should I include?’ this episode is for you. Hit Publish is brought to you by the Rainmaker Platform, the complete website...
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How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy
Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to ‘get it’? You could be...
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Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit...
Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements. Hit Publish is brought to you by...
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The Do’s and Don’ts of Guest Posting
Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you’re not making these...
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How To Get Customers to Say Yes to Your Offer
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen. Hit...
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Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful...
Writing great headlines is hard work, but that doesn’t mean creating them can’t be fun … Hit Publish is brought to you by the Rainmaker Platform, the complete website solution for content marketers and...
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Your Content Customer Profile: What Do You REALLY Need to Know?
Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and...
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The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My...
It’s the last Hit Publish episode for 2015 so what better time to look back at all you’ve done and set yourself up for success in 2016 by doing a content audit. And we’ll be having mince pies, games...
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How to Create a Simple and Flexible Content Marketing Plan for 2016
If you find the idea of planning out your future content overwhelming and frustrating, today’s show is for you. What should you create? What goals should you set? What channels should you use? All and...
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Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016
It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and...
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3 Steps for Making Success Stories a Part of Your Content Marketing Strategy...
Success stories, aren’t just testimonials from happy clients. They’re a strategic tool for persuading prospects and standing out from your competitors. And even if you don’t (yet) have thousands of...
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The 10/20/10 Rule for Creating Web Content That Converts
We’re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Hit Publish is brought to you by...
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9 Story Themes That Can Make Your Business Content Captivating
Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it? Hit Publish is brought to you by the Rainmaker Platform, the complete...
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How to Write a High-Converting Sign-up Page for Your Email Newsletter
On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof...
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How to Generate Powerful Product Names That Dont Sound Gimmicky
Today’s episode asks the question: “When it comes to marketing, what’s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help....
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4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business
Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special...
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Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer
In this episode I’m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service. Hit...
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3 Ways Contrast Copywriting Makes Your Offer The Obvious Choice
Today we’re talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer’s life looks like without your product, and the rainbow and unicorn universe they can...
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How to Find Your Content Marketing Strength
With an array of content mediums to choose from, which ones will work best for you and your business? I’ll be sharing my personal experience and helping you evaluate the main content choices that are...
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[Important Broadcast] Critical Information About The Hit Publish Podcast
Big changes are afoot – tune in to find out more … There are important changes and updates that you need to know about … Rainmaker.FM is powered by Build Your Own Digital Marketing and Sales Platform...
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Affiliate Programs: Why You Should Build a “Second Audience” for Your Business
Want to expand the reach of your business and find new audiences for your products and services? An affiliate program could be the answer for you. Copyblogger’s affiliate programs run like a well-oiled...
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A Personal Story about How to Lose Your Fear of Hitting Publish
Your online business won’t go anywhere until you hit publish. Great content needs to see the light of day, and that means pushing past your fears on a regular basis. But how exactly is that supposed to...
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About Pages: How to Fascinate and Engage with Just One Look
If you want your website’s About page to work, you have to answer one crucial question. And no, the question isn’t “how many years have you been in business?” It’s the one question that’s at the top of...
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How to Generate a Never-Ending Flow of Blog Post Ideas
Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to...
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Button Boost: How to Label and Design High-Converting Buttons
Your website visitor hovers over your button, deciding whether to click. It’s the moment of truth! There’s a lot more to creating a high-converting button than simply getting the design right. Whether...
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Clean Up Your Sidebar!
Does your sidebar look like a cluttered closet that’s stuffed to the gills with distracting ads, images, and text? Time to unpack your sidebar, look at everything you’ve put there, and consider whether...
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